Love. Pure and simple.
If you discover something precious and bountiful - wouldn't you want to share with your friends and family?
Well, we re-learnt for ourselves, the simple and obvious truth known to humanity all along - The everlasting joys of wholesome, natural foods and lifestyles.
That is our passion - to share the joys and benefits of wholesome, natural foods and lifestyles - with a gourmet touch.
And while at it, we take great pride and pleasure in the fact that our quasi-missionary zeal can benefit our fellow humans, all sentient beings and for that matter the entire planet!